Iceland is a Nordic country positioned midway between two of the world’s largest markets – Europe and North America. It is sparsely-populated with less than 350,000 people and is famous for its hot springs, geysers, active volcanos and glaciers. Lava fields are a huge feature of the landscape and cover much of the land. It has become a major tourist destination for its natural environment and phenomena such as the Northern Lights, its food and culture and welcoming people, visitors expect to exceed 1million in 2015 and contribute almost 5% of GDP.
Tourism has grown by 54% in the last 6 years and this is expected to grow significantly over the coming years, attracted by the abundance of hot springs, wild landscapes and nature. Iceland is also famous for the ingenuity of its people who have harnessed the natural resources of the island’s hot springs and water to generate much of the country’s energy needs through geo-thermal and hydro power production.